Music Marketing Blog Post #1

 My group had a lot of fun with this music marketing project. For this project, we first had to research different music production companies and some of their artists. I find marketing strategies especially those used in the media industry so interesting this was awesome. We wanted to research companies that reflected our music genre for the second part of this project, which is an alternative. Therefore, we researched XL Records and Ninja Tune. During this process, I found out a lot about obscure ways that alternative bands market their music to their target audiences so effectively. It also opened my eyes to the idea that marketing and distribution can be equally or arguably more important than the actual production of music. I am excited to look deeper into this idea as I learn more. This chart shows some of our research and how we organized this information. 

The second part of this project is to create an entire brand for an artist or band, we decided to create a band, and additionally create a music video for a song that would be the artist's first release. We selected the song "15 Step" by Radiohead out of a list of 4 songs provided to us. We are still working on this part of the project but so far we have discussed in detail our plans to uniquely market our music. This has been hard because with this being an alternative band, we wouldn't want to it be so mainstream but as it is brand new, we still need to get the word out and gain some popularity in order to be successful

We decided we would use social media to gain a following, but specifically avoiding TikTok as we felt it would not fit our brand. We will use Twitter and Instagram, furthermore, the content we post will not be directly or arrogantly advertising ourselves but instead more introducing who our brand is by showing it. We are developing this idea. 

As far as the music video goes, we wanted to create an artistic video, that really portrayed the concept of the song. One of the lyrics says "How come I ended up where I started," which is a major theme throughout the song. The song talks about the feeling of the world going by and feeling you are not doing enough or as if you are wasting time. We really wanted our video to portray this, however, we had trouble bringing our idea to life. In reflection, a different route could have been taken with the video that better showed off the knowledge we have in shots, angles, composition, etc however the route we took fits perfectly with how we want our brand to be.

Sourced from Spotify

This process so far has been a major learning experience as well as very intriguing and enjoyable, I am excited to further expand on how we will market and distribute our music.