Over the course of this project, I was able to learn a lot about media companies, especially those in music, market their brands and artists. I also learned a lot about time management with working on a large project like this, a skill that will definitely help me in future long-term projects, such as my Cambridge portfolio.
The research portion of this project was one that I was surprised to enjoy, my team and I had a lot of fun researching how alternative bands market their music and how different it is from more mainstream genres like pop. Reading about Radiohead's cryptic ways of dropping music and more was something I found really fun and opened my eyes to how much I love marketing.
In the planning process, my team and I spent a lot of time going back and forth, bouncing tons of ideas off of each other. Although this became tedious and frustrating at times, by not settling for the first idea we had, we were able to produce a video and presentation that had a lot of thought behind it and few inconsistencies. However, while brainstorming we were also quite indecisive which cut into a lot of our time, especially during class. Because of this, we finished the project last minute. Nevertheless, the time we spent discussing the ideas we had, resulted in high-quality work.
The production process was one we struggled with, although we had discussed our idea in great detail we still remained slightly unprepared on how we were going to actually produce and accurately portray the idea and concept we had. Our video focused on a man living in a simulation and living the same exact day over and over, and eventually, he gets sick of it and the video ends with the simulation being broken out. We chose this storyline to highlight the main themes in the song, 15 Step by Radiohead, which are feeling like life is passing you by and being afraid of wasting time. We really wanted to make sure this concept was portrayed in our video.
In the process of post-production, my team had to edit our video which included a green screen, and make the video look glitched in parts. The editing was pretty complex for this and took a lot of time but had an excellent impact on the video and making sure the concept was portrayed. For this step, my team and I got a lesson in time management as we had put off the editing of the video and stressed in the days before our presentation to make sure it was perfect. During this time we were also working on putting together our PowerPoint and adding all the aspects such as screenshots of the social media, website, etc. I was grateful for this experience because although stressful I gained great insight to better plan my time when it comes to the Cambridge portfolio, and not have to stress over details in the last days.
Our presentation was the bumpiest part of this project and definitely taught my team about making sure everything is ready and working, we had many technical difficulties during the presentation. I realized when watching other presentations that a lack of preparedness for issues makes a person seem unknowledgeable and it's easy to tune out there and then. This made me understand the importance of having everything ready. Despite the technical difficulties, our presentation went well, everyone was knowledgeable when speaking, able to answer questions, and had lots to say. Thanks to how much we discussed the project and every aspect of it, all my team was familiar with every part of the brand and marketing.
Overall, I learned a lot during this project, and I can definitely see how it will help me with my Cambridge portfolio and with future presentations in general. This was an enjoyable experience too, one in which I was able to explore topics that interest me and discover an intrigue I have for marketing in media.
No comments:
Post a Comment